Real estate professionals spend countless cash on marketing materials. From brochures to yard signs, the funds are drained quickly. Yet, there is an inexpensive way to get this information out to even more people! Here are some ideas for using social media for real estate marketing.
Properties for Sale
The most obvious aspect of a business to market on social sites is available properties. This is a free way to distribute information to possible buyers. In social media, word tends to spread. So, if a great picture is out there, someone may “pin” it to Pinterest, enabling countless people to see it. With Facebook, someone may see a home and “tag” a person they know that may be interested. The Internet is vast. There are many potential clients.
Posting sold properties is an indirect way to market. For instance, if people are able to see many sold listing on their newsfeeds, it tells them that that agent does consistent business. People like to deal with agents who move many properties. Showcase an agent’s closed listings to prove success.
Potential customers love to see an agent’s happy clients! Social media is a terrific tool for people to see the faces of content customers and also read their stories. Video blogs are a way to take it a step further. If a previous client is willing to record a short “vlog” on why they left a transaction content, post it!
Facebook in particular allows people to give businesses a “star” rating. This is great way to gain trust. On Facebook, clients can write on your wall. Let happy clients brag about you.
Use social media to show potential clients who you are. Use it to post motivational quotes each day. Or, join different groups that give hints on what one enjoys in their spare time. Let people get to know you. Trust builds business relationships.
The Internet is a great place to share promotional and informational material. Share articles on home maintenance, school rankings and popular design. Engage people with your knowledge.
Social media is a top tool for real estate marketing. The opportunities are endless and the audience is countless.